All courses

Monetization & Pricing Strategy

Understand the strategies top tech companies use to improve monetization and pricing

Course outcomes

Learn to measure, test, and drive increased monetization at your company. This course covers:

  • Building monetization strategies. Break down and define your monetization strategy from first principles and understand how to align your monetization strategy to your use cases, growth model, and business model.

  • Uncovering monetization opportunities. Learn the analyses you need to identify opportunities to improve your pricing, packaging, and other components of your monetization strategy.

  • Analyzing and identifying optimization opportunities. Learn the different strategies to improve your monetization model across new pricing metrics, packaging strategies, adding new use cases, vertical strategies, and horizontal strategies.

  • Converting, expanding, and retaining revenue. Create a roadmap of optimization improvements by deploying strategies such as increasing depth of use cases, moving or adding users to new use cases, creating anti-conversion flows, using incentives, and more.

Course outcomes

Learn to measure, test, and drive increased monetization at your company. This course covers:

  • Building monetization strategies. Break down and define your monetization strategy from first principles and understand how to align your monetization strategy to your use cases, growth model, and business model.

  • Uncovering monetization opportunities. Learn the analyses you need to identify opportunities to improve your pricing, packaging, and other components of your monetization strategy.

  • Analyzing and identifying optimization opportunities. Learn the different strategies to improve your monetization model across new pricing metrics, packaging strategies, adding new use cases, vertical strategies, and horizontal strategies.

  • Converting, expanding, and retaining revenue. Create a roadmap of optimization improvements by deploying strategies such as increasing depth of use cases, moving or adding users to new use cases, creating anti-conversion flows, using incentives, and more.

Course outcomes

Learn to measure, test, and drive increased monetization at your company. This course covers:

  • Building monetization strategies. Break down and define your monetization strategy from first principles and understand how to align your monetization strategy to your use cases, growth model, and business model.

  • Uncovering monetization opportunities. Learn the analyses you need to identify opportunities to improve your pricing, packaging, and other components of your monetization strategy.

  • Analyzing and identifying optimization opportunities. Learn the different strategies to improve your monetization model across new pricing metrics, packaging strategies, adding new use cases, vertical strategies, and horizontal strategies.

  • Converting, expanding, and retaining revenue. Create a roadmap of optimization improvements by deploying strategies such as increasing depth of use cases, moving or adding users to new use cases, creating anti-conversion flows, using incentives, and more.

Who this course is for

This course is designed for product managers, marketers, designers, engineers, data analysts, and anyone in a business operations, strategic finance, or other role focused on pricing and monetization projects

Who this course is for

This course is designed for product managers, marketers, designers, engineers, data analysts, and anyone in a business operations, strategic finance, or other role focused on pricing and monetization projects

Who this course is for

This course is designed for product managers, marketers, designers, engineers, data analysts, and anyone in a business operations, strategic finance, or other role focused on pricing and monetization projects

Monetization & Pricing Strategy

Understand the strategies top tech companies use to improve monetization and pricing

Monetization & Pricing Strategy

Understand the strategies top tech companies use to improve monetization and pricing

Related courses

Growth Foundations

Growth

Live

Gain a foundational understanding of growth, plus the systems and frameworks that can help your product grow

Hosted by

Erika Warren

Mastering Experimentation

Growth

Create a strategic experimentation system for breakthrough ideas, and run high-quality experiments

Created by

Fareed Mosavat & Elena Verna

Growth Strategy

Growth

Build and communicate a holistic growth strategy, and identify opportunities to evolve how you grow

Created by

Kevin Kwok & Casey Winters

Mastering Product-Led Growth

Growth

Build a great PLG strategy to escalate users through product tiers and drive growth loops for your B2B org

Created by

Elena Verna & Kelly Watkins

Mastering Retention & Engagement

Growth

Learn proven frameworks to retain, activate, and engage users

Created by

Erika Warren, Casey Winters & Shaun Clowes

Growth Leadership

Growth

Develop growth leadership skills to manage your team, goals, and career

Created by

Adam Fishman & Elena Verna

Mastering Search & AI Optimization (SEO)

Growth

Drive sustainable revenue growth with a proven system for SEO, and get ahead of the evolution from search to AI search

Created by

Ethan Smith

Mastering Marketplace Growth

Growth

Build a playbook to grow your marketplace and measure marketplace health

Created by

Ben Lauzier

User Psych Foundations

Growth

Step inside your users’ minds to better resonate with them and unlock new growth loops

Created by

Mallory Contois

Mastering Consumer Subscription Growth

Growth

Build and execute a playbook to accelerate the growth of your consumer subscription app

Created by

Phil Carter

Mastering Network Effects

Growth

Learn how to create, measure, and enhance network effects in your product

Created by

Sameer Singh