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Mastering Consumer Subscription Growth

Build and execute a playbook to accelerate the growth of your consumer subscription app

Course outcomes

  • Learn and apply the Subscription Value Loop framework to inform your product’s subscription growth strategy and roadmap

  • Assess the growth of your consumer subscription app vs. industry benchmarks to identify your biggest growth opportunities

  • Improve your premium product experience to create compounding long-term value for subscribers

  • Leverage proven paid and organic strategies to drive cost-efficient user acquisition

  • Optimize your paywall, pricing, packaging, payments, and promotions to maximize subscriber conversion and retention

Course outcomes

  • Learn and apply the Subscription Value Loop framework to inform your product’s subscription growth strategy and roadmap

  • Assess the growth of your consumer subscription app vs. industry benchmarks to identify your biggest growth opportunities

  • Improve your premium product experience to create compounding long-term value for subscribers

  • Leverage proven paid and organic strategies to drive cost-efficient user acquisition

  • Optimize your paywall, pricing, packaging, payments, and promotions to maximize subscriber conversion and retention

Course outcomes

  • Learn and apply the Subscription Value Loop framework to inform your product’s subscription growth strategy and roadmap

  • Assess the growth of your consumer subscription app vs. industry benchmarks to identify your biggest growth opportunities

  • Improve your premium product experience to create compounding long-term value for subscribers

  • Leverage proven paid and organic strategies to drive cost-efficient user acquisition

  • Optimize your paywall, pricing, packaging, payments, and promotions to maximize subscriber conversion and retention

Who this course is for

This course is for anyone building or marketing a consumer subscription app at a company that is pre-IPO but post initial product/market fit, including founders, executives, PMs, marketers, designers, and engineers. Specifically, this course is best for professionals leading and/or working on growth teams that are directly accountable for subscriber acquisition, retention, and monetization metrics that drive top line revenue growth for their businesses.

This course is less suited for:

  • Founders looking for ways to launch a new consumer subscription app from scratch

  • Professionals at companies that haven’t yet figured out their core product experience and established initial product/market fit

  • Professionals working for mature, post-IPO consumer subscription businesses (e.g., Netflix, Disney+, Hulu, or Spotify)

  • Professionals at B2B SaaS businesses, including those targeting larger customers through enterprise sales as well as those targeting individual prosumers through a combination of Sales-Led Growth (SLG) and Product-Led Growth (PLG)

Who this course is for

This course is for anyone building or marketing a consumer subscription app at a company that is pre-IPO but post initial product/market fit, including founders, executives, PMs, marketers, designers, and engineers. Specifically, this course is best for professionals leading and/or working on growth teams that are directly accountable for subscriber acquisition, retention, and monetization metrics that drive top line revenue growth for their businesses.

This course is less suited for:

  • Founders looking for ways to launch a new consumer subscription app from scratch

  • Professionals at companies that haven’t yet figured out their core product experience and established initial product/market fit

  • Professionals working for mature, post-IPO consumer subscription businesses (e.g., Netflix, Disney+, Hulu, or Spotify)

  • Professionals at B2B SaaS businesses, including those targeting larger customers through enterprise sales as well as those targeting individual prosumers through a combination of Sales-Led Growth (SLG) and Product-Led Growth (PLG)

Who this course is for

This course is for anyone building or marketing a consumer subscription app at a company that is pre-IPO but post initial product/market fit, including founders, executives, PMs, marketers, designers, and engineers. Specifically, this course is best for professionals leading and/or working on growth teams that are directly accountable for subscriber acquisition, retention, and monetization metrics that drive top line revenue growth for their businesses.

This course is less suited for:

  • Founders looking for ways to launch a new consumer subscription app from scratch

  • Professionals at companies that haven’t yet figured out their core product experience and established initial product/market fit

  • Professionals working for mature, post-IPO consumer subscription businesses (e.g., Netflix, Disney+, Hulu, or Spotify)

  • Professionals at B2B SaaS businesses, including those targeting larger customers through enterprise sales as well as those targeting individual prosumers through a combination of Sales-Led Growth (SLG) and Product-Led Growth (PLG)

Mastering Consumer Subscription Growth

Build and execute a playbook to accelerate the growth of your consumer subscription app

Mastering Consumer Subscription Growth

Build and execute a playbook to accelerate the growth of your consumer subscription app

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