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Mastering Product-Led Growth

Build a great PLG strategy to escalate users through product tiers and drive growth loops for your B2B org

Course outcomes

  • Articulate the areas of your growth model where product-led or assisted tactics will provide the most leverage for each use case

  • Build a monetization strategy that effectively escalates usage from individuals through enterprise accounts, including identifying whether and which free offering makes sense for your product

  • Score and qualify accounts for sales and marketing intervention based on product usage

  • Define and measure product-led activation and acquisition

Course outcomes

  • Articulate the areas of your growth model where product-led or assisted tactics will provide the most leverage for each use case

  • Build a monetization strategy that effectively escalates usage from individuals through enterprise accounts, including identifying whether and which free offering makes sense for your product

  • Score and qualify accounts for sales and marketing intervention based on product usage

  • Define and measure product-led activation and acquisition

Course outcomes

  • Articulate the areas of your growth model where product-led or assisted tactics will provide the most leverage for each use case

  • Build a monetization strategy that effectively escalates usage from individuals through enterprise accounts, including identifying whether and which free offering makes sense for your product

  • Score and qualify accounts for sales and marketing intervention based on product usage

  • Define and measure product-led activation and acquisition

Who this course is for

This course is designed for mid-to-senior-level product and marketing practitioners at B2B orgs developing a product-led strategy for driving growth

Who this course is for

This course is designed for mid-to-senior-level product and marketing practitioners at B2B orgs developing a product-led strategy for driving growth

Who this course is for

This course is designed for mid-to-senior-level product and marketing practitioners at B2B orgs developing a product-led strategy for driving growth

Mastering Product-Led Growth

Build a great PLG strategy to escalate users through product tiers and drive growth loops for your B2B org

Mastering Product-Led Growth

Build a great PLG strategy to escalate users through product tiers and drive growth loops for your B2B org

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