All courses

Mastering Network Effects

Learn how to create, measure, and enhance network effects in your product

Course outcomes

Understand the different types of network effects, their strength and figure out which ones are the right fit for your product.

  • Understand liquidity barriers and how to overcome the “cold start problem” for each type of network effect.

  • Identify the right metrics to measure each type of network effect and understand what “good” looks like.

  • Identify avenues to layer on additional network effects and enhance existing ones.

Course outcomes

Understand the different types of network effects, their strength and figure out which ones are the right fit for your product.

  • Understand liquidity barriers and how to overcome the “cold start problem” for each type of network effect.

  • Identify the right metrics to measure each type of network effect and understand what “good” looks like.

  • Identify avenues to layer on additional network effects and enhance existing ones.

Course outcomes

Understand the different types of network effects, their strength and figure out which ones are the right fit for your product.

  • Understand liquidity barriers and how to overcome the “cold start problem” for each type of network effect.

  • Identify the right metrics to measure each type of network effect and understand what “good” looks like.

  • Identify avenues to layer on additional network effects and enhance existing ones.

Who this course is for

This course is for senior product professionals who have direct influence on their product roadmap and can shape network effects in the product. Early-stage founders, investors and senior growth professionals interested in network effects will also find value in it. This course is not designed to help marketers and growth managers identify new acquisition channels.

Who this course is for

This course is for senior product professionals who have direct influence on their product roadmap and can shape network effects in the product. Early-stage founders, investors and senior growth professionals interested in network effects will also find value in it. This course is not designed to help marketers and growth managers identify new acquisition channels.

Who this course is for

This course is for senior product professionals who have direct influence on their product roadmap and can shape network effects in the product. Early-stage founders, investors and senior growth professionals interested in network effects will also find value in it. This course is not designed to help marketers and growth managers identify new acquisition channels.

Mastering Network Effects

Learn how to create, measure, and enhance network effects in your product

Mastering Network Effects

Learn how to create, measure, and enhance network effects in your product

Related courses

Growth Foundations

Growth

Live

Gain a foundational understanding of growth, plus the systems and frameworks that can help your product grow

Hosted by

Erika Warren

Mastering Experimentation

Growth

Create a strategic experimentation system for breakthrough ideas, and run high-quality experiments

Created by

Fareed Mosavat & Elena Verna

Growth Strategy

Growth

Build and communicate a holistic growth strategy, and identify opportunities to evolve how you grow

Created by

Kevin Kwok & Casey Winters

Mastering Product-Led Growth

Growth

Build a great PLG strategy to escalate users through product tiers and drive growth loops for your B2B org

Created by

Elena Verna & Kelly Watkins

Mastering Retention & Engagement

Growth

Learn proven frameworks to retain, activate, and engage users

Created by

Erika Warren, Casey Winters & Shaun Clowes

Monetization & Pricing Strategy

Growth

Understand the strategies top tech companies use to improve monetization and pricing

Created by

Patrick Campbell, Dan Hockenmaier & Elena Verna

Growth Leadership

Growth

Develop growth leadership skills to manage your team, goals, and career

Created by

Adam Fishman & Elena Verna

Mastering Search & AI Optimization (SEO)

Growth

Drive sustainable revenue growth with a proven system for SEO, and get ahead of the evolution from search to AI search

Created by

Ethan Smith

Mastering Marketplace Growth

Growth

Build a playbook to grow your marketplace and measure marketplace health

Created by

Ben Lauzier

User Psych Foundations

Growth

Step inside your users’ minds to better resonate with them and unlock new growth loops

Created by

Mallory Contois

Mastering Consumer Subscription Growth

Growth

Build and execute a playbook to accelerate the growth of your consumer subscription app

Created by

Phil Carter