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Mastering Paid Social

Gain an insider's playbook for driving and sustaining user growth on Meta Ads

Dan Birdwhistell

Paid Growth Advisor

Outcomes

Audience

Creators

Course outcomes

Instrument key funnel events
Build accurate, easy-to-digest reporting
Learn a new 2-day rapid experimentation framework
Practice with templates for creative testing, reporting, and iteration
Uncover gaps in ad delivery to unlock new, incremental audiences
Learn when and how to scale winning ads/audiences
Build a turnkey account structure that needs <10 hours of weekly maintenance

Note: This course is currently undergoing revisions and is expected to be available again in late 2026.

Course outcomes

Instrument key funnel events
Build accurate, easy-to-digest reporting
Learn a new 2-day rapid experimentation framework
Practice with templates for creative testing, reporting, and iteration
Uncover gaps in ad delivery to unlock new, incremental audiences
Learn when and how to scale winning ads/audiences
Build a turnkey account structure that needs <10 hours of weekly maintenance

Note: This course is currently undergoing revisions and is expected to be available again in late 2026.

Course outcomes

Instrument key funnel events
Build accurate, easy-to-digest reporting
Learn a new 2-day rapid experimentation framework
Practice with templates for creative testing, reporting, and iteration
Uncover gaps in ad delivery to unlock new, incremental audiences
Learn when and how to scale winning ads/audiences
Build a turnkey account structure that needs <10 hours of weekly maintenance

Note: This course is currently undergoing revisions and is expected to be available again in late 2026.

Who this course is for

This course is designed for marketers, data scientists, PMs, brand managers, and growth engineers who want to drive awareness and sales on Meta Ads. It is ideal for people at post-PMF companies who can confidently manage communication, resourcing, and experimentation reporting across multiple teams. Founders will also find this course helpful, even if this function already exists internally or through an agency.

The course provides a deep dive into the four levers that drive performance: auction dynamics, creative/message testing, audience targeting, and bid/budget arbitrage. The tactics shared are applicable for both Seed and late-stage growth companies. In addition to the immediately-actionable step-by-step guides, we’ll share testing/reporting templates and real-world examples of how 20+ companies have cracked growth on Meta. You'll be surprised to see what really works at scale!

Who this course is for

Course created by

Dan Birdwhistell

Paid Growth Advisor

Dan is one of the world’s top User Acquisition experts and has managed $500mm+ in ad spend to build, optimize, and scale Paid Social programs for companies like Pinterest, Lyft, Shopify, Asana, Patreon, and Ipsy. He specializes in rapid creative testing and advanced bid/budget strategies to unlock massive scale at efficient costs. He is currently taking on new engagements - feel free to reach out here or via LinkedIn. Dan splits time between Lexington, KY and Charleston, SC.

Mastering Paid Social

Gain an insider's playbook for driving and sustaining user growth on Meta Ads

Get Reforge

40+ on-demand courses

2 live cohorts / year

600+ practical how-to guides

1,400+ ready-to-use artifacts

Reforge extension with AI-powered expert advice

Start free trial

Start course

Start trial

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Save with your team

Mastering Paid Social

Gain an insider's playbook for driving and sustaining user growth on Meta Ads

Get Reforge

40+ on-demand courses

2 live cohorts / year

600+ practical how-to guides

1,400+ ready-to-use artifacts

Reforge extension with AI-powered expert advice

Start free trial

Start course

Start trial

Get reimbursed

Save with your team

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