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Mastering Marketing Technology

Gain a deep understanding of marketing technology to build resilient, powerful, and flexible martech systems

Austin Hay

Cofounder at Clarify

Outcomes

Audience

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Course outcomes

The goal of marketing technology (martech) is to support key business functions and help them do their job better and faster. These functions include marketing, product, engineering, and data.

However, martech decision-makers often lack the foundational literacy on the topic to make the best decisions for their business goals.

Learning how to do martech right will help leaders build resilient, powerful, and flexible martech systems, which in turn makes their companies more successful. By the end of this course, participants will be able to ensure that martech systems are well-designed and martech initiatives receive appropriate prioritization.

Course outcomes

The goal of marketing technology (martech) is to support key business functions and help them do their job better and faster. These functions include marketing, product, engineering, and data.

However, martech decision-makers often lack the foundational literacy on the topic to make the best decisions for their business goals.

Course outcomes

The goal of marketing technology (martech) is to support key business functions and help them do their job better and faster. These functions include marketing, product, engineering, and data.

However, martech decision-makers often lack the foundational literacy on the topic to make the best decisions for their business goals.

Who this course is for

This course is for marketing and growth leaders who want to understand better and manage their marketing systems, as well as ICs who manage or work closely with martech

Who this course is for

This course is for marketing and growth leaders who want to understand better and manage their marketing systems, as well as ICs who manage or work closely with martech

Who this course is for

This course is for marketing and growth leaders who want to understand better and manage their marketing systems, as well as ICs who manage or work closely with martech

Course created by

Austin Hay

Cofounder at Clarify

Austin Hay is currently the Head of Marketing Technology at Ramp and founded the Marketing Technology Academy. He is the former Head of Growth and GTM Operations at Runway, an A16Z fintech company pioneering the way teams understand, plan, and execute their business plans.

Mastering Marketing Technology

Gain a deep understanding of marketing technology to build resilient, powerful, and flexible martech systems

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40+ on-demand courses

2 live cohorts / year

600+ practical how-to guides

1,400+ ready-to-use artifacts

Reforge extension with AI-powered expert advice

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Mastering Marketing Technology

Gain a deep understanding of marketing technology to build resilient, powerful, and flexible martech systems

Get Reforge

40+ on-demand courses

2 live cohorts / year

600+ practical how-to guides

1,400+ ready-to-use artifacts

Reforge extension with AI-powered expert advice

Start free trial

Start course

Start trial

Get reimbursed

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