Mastering AEO

AI-powered answer engines like ChatGPT, Perplexity, and Gemini aren't just changing how people search; they're replacing the search results page entirely. And since January 2025, referral traffic from these surfaces has exploded. he brands winning distribution in this new world aren't just the ones with the best backlink profiles — they're the ones who've figured out how to be the answer, not just a result.

But here's the dirty secret: just like in SEO, most AEO work will be wasted. A small number of strategies will drive the vast majority of impact. Meanwhile, most teams will pour time into technical audits and vanity metrics that move nothing. This is the 5% problem, where only 5% of AEO strategies consistently drive measurable impact, and it applies to AEO just as brutally as it ever did to SEO.

With this course, product and growth practitioners will walk away with a concrete AEO framework they can apply immediately and that actually works — from identifying high-value "product questions" where your brand can show up in answers, to tracking Share of Answers across ChatGPT, Perplexity, and Gemini, to building a citation strategy that compounds over time.