AI Growth

Growth has always been the ingredient that separates winning companies from those that fade into obscurity. But in the AI era, growth isn't just a competitive advantage; it's become a matter of survival. Companies that fail to achieve growth quickly enough risk being swept away by the fastest-moving technological shift in business history.

Back in 2015, when we first launched the Growth Series at Reforge, these changes led us to pose three critical questions that every growth leader needed to answer:

1. How do we approach growth in a more competitive environment? This question was important then, but it's become existential now. The competition isn't just more intense—it's more capable, more funded, and armed with AI tools that can accelerate every aspect of their growth strategies.

2. How do we constantly evolve to a more quickly changing ecosystem? The pace of change that concerned us in 2015 looks glacial compared to today's reality. Growth teams must now adapt to shifts that happen in weeks rather than quarters, requiring entirely new approaches to planning and execution.

3. How do we use data to drive growth at scale? Data was always important for growth, but AI has transformed it from a nice-to-have advantage into the fundamental fuel that powers every growth engine. Companies without sophisticated data strategies aren't just at a disadvantage—they're functionally unable to compete.

These questions have evolved from being essential to win to being essential for survival. In 2015, companies that couldn't answer them would grow slowly or plateau. Today, companies that can't answer them risk being completely displaced by competitors who can in record timelines.

The transformation is stark: growth used to determine your competitive position. Now it determines whether you get to compete at all. Companies that fail to achieve rapid growth in today's AI-accelerated environment don't just lose market share, they lose the opportunity to build the data advantages, talent resources, and defensible positions needed to remain viable.

This course is your strategic guide for navigating AI-driven growth transformation.

Unlike a list of tactics that expire overnight, this course provides the strategic frameworks and mental models you need to create your own tactics as the rules of growth are being rewritten in real-time. You’ll learn how to adapt proven growth methodologies for an AI-transformed landscape where customer expectations spike overnight, traditional defensibility crumbles, and entirely new growth mechanics emerge.