Product Strategy

Fareed is an executive leader at Reforge and was formerly a Director of Product at Slack, focused on growth in the freemium, self-service business. Previously, he led growth and product teams at Instacart, Zynga, and other startups. Fareed is one of Silicon Valley’s foremost experts on product-led growth in both consumer and bottoms-up SaaS companies, and he has a deep background building and leading experimentation teams.

My professional experience and as an advisor has taught me me to seek out and solve for the bottlenecks that prevent companies from growing faster. Sometimes, it’s that the teams aren’t structured properly, or that they don’t have access to the right data. Frequently, they just don’t know where to start because it’s their first time scaling a company.